References / Clients & Colleagues
Alyson Sinclair’s PR work is superlative—in part because she truly loves books and book culture. Creative and thoughtful, Sinclair is also devoted to clear lines of communication and is great at follow-through. Anyone with this much energy and endurance is a huge asset to any author, publisher, or organization. She has my highest recommendation.
—Jeff VanderMeer, NY Times bestselling author of The Southern Reach Trilogy and Borne (Farrar, Straus, & Giroux / MCD)
Alyson is an outstanding publicist. She has worked on campaigns of every size and scope, and she channels her singular experience and creativity into identifying opportunities that provide the best reach and engagement for each individual book. Alyson’s expertise knows no bounds, and she can deftly execute any element of a marketing and publicity campaign, from media outreach to book tours to social media strategy. Working with Alyson is a positive, collaborative experience. She brings the publisher and the author into her process and makes them feel heard, understood, and supported along the way. Our authors have loved working with her and have found her to be a true partner and champion in their publication process.
—Marisa Atkinson, Director of Marketing + Engagement, Graywolf Press
Alyson has all the qualities an author wishes for in a publicist. She gave my book [Give a Girl a Knife] a thoughtful read, zeroed in on its ideal positioning, and came up with a PR plan that was the perfect blend of on-the-mark and out-of-the-box. Her media connections are strong and wide-ranging—cross-country and cross-genre—and she worked incredibly well with my in-house publicity. On a personal level, she’s just the person you want by your side: she’s calm, funny, quick on the reply, and when you’re sitting in a three-hour-long signing line during a launch party at a bar, knows just the right time to bring you a drink.
—Amy Thielen, James Beard Award-winning author of Give a Girl a Knife (Clarkson Potter/Penguin RH)
Alyson works very hard, she knows exactly what she's doing, and she has extremely high standards. I came to trust her judgement so much that I knew whatever she came up with would be right and unimprovable. She's one of those people who makes a whole company better. I envy whoever gets the chance to work with her next. She's talented, dedicated, unfailingly honest, and honorable.
—Dave Eggers, author, editor, & publisher
Alyson remains one of my most valuable colleagues in publishing and the arts, as she has created and maintained relationships with many influential journalists, producers, writers, programmers and directors in the A-list media world. She has an unusual perspective on the arts, having worked on both coasts, NY and in the Bay Area. This provides her with an advantage in understanding how to approach promotion, marketing and publicity on a truly national scale. During her time at City Lights, she was a key asset on numerous book campaigns, most significantly working patiently and arduously on Ry Cooder's Los Angeles Stories, helping the book to become a Los Angeles Times Bestseller. And, when I took off time to make a baby, Alyson kept this place together, and then some. As her previous employer at the time, Farrar Straus and Giroux, explained to me during the hiring process at City Lights, she is a find. Based on my own work with her, I can validate that feeling wholeheartedly. She is also funny and not boring. Many of us know how sad it can be when you labor with people who don't posses such qualities.
—Stacey Lewis, VP Director of Publicity, Sales & Marketing, City Lights Books
Alyson is a dream collaborator. Her campaigns never cease to impress me with their excellence and expansiveness. Throughout my career I've looked to her for guidance, and I learned so much working with her on a recent campaign. I wouldn't hesitate to recommend her to any author or literary organization seeking a thorough, thoughtful PR advocate.
—Angie Venezia, Assistant Director of Publicity, Vintage Books & Anchor Books
Smart, dedicated, tenacious, always personable and with a great sense of humor. To employ cliches, Alyson has grace under fire and sticks to her guns—an ideal combination.
—Jeff Seroy, SVP of Publicity, Farrar, Straus and Giroux
A top-notch professional who is super easy to work with. When I first came on to the Voice of Witness team, I relied heavily on Alyson to get me up to speed. She was extremely patient and generous with sharing her knowledge. Sometimes working remotely with someone can feel somewhat disconnected, but she is so personable and on top of her game that it felt like we were in the same room during our calls and Skype sessions. She'd be an asset to any organization.
—Deborah Goldberg, Communications & Outreach Manager, Voice of Witness
Everything you want in a consultant—easy to work with, knowledgeable, professional, dedicated, organized, and competent. Alyson is excellent at all stages of the process from brainstorming, to planning, to execution. She made my job easy and having her work on our fundraising campaign not only brought in great results, but taught my organization a lot along the way and we are better today because we worked with her!
—Diane Adamson, Executive Director, ScholarMatch